FOR YOUR CONSIDERATION
When Covid-19 hit in 2020 and production jobs disappeared, we wanted to ensure women were considered for rehire when work resumed. We sourced photos of real women in the industry with real reviews from their peers to create individual
For Your Consideration posters.
The campaign took off when celebs like Hillary Clinton, Jennifer Garner, Spike Lee, Daniel Craig, Aubrey Plaza, Sia, Sylvester Stallone and Issa Rae all nominated women to be considered. Not for an award. For a job.
In the end, we turned a $0 budget into a multiple-award winning campaign.
Animation Partner: And/Or
Credit: Account Supervisor
Agency: Saatchi & Saatchi